Gmail is in the process of rolling out a new ad system that could prove to be quite powerful: ads that learn what you're interested in based on your email habits.�The feature first showed up in my Gmail account earlier this afternoon (there's a prompt informing users about the new ads), and a Google spokesperson has confirmed that they are indeed in the process of rolling this out worldwide. Here's the full information page describing the feature, found by clicking the 'Learn More' button. Google says that while this notification will be rolling out to users gradually over the coming days, the personalized ads won't actually go live for around a month. In the mean time, users can opt-out of the new system through Gmail's settings panel (the default is that you're opted-in). 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/hXdrjb7GcRw/
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