It seems dangling deals to lure consumers away from competitors is all the rage these days, and Barnes & Noble has jumped on the
make-the-switch bandwagon, offering $315 worth of e-books to prospective buyers of its Nook e-reader. Starting today, when owners of
those other devices tote their current e-readers into a Barnes & Noble store and buy themselves a new
Nook or
Nook Color, they'll get 30 free eBooks, with an apparent value of $315. Here's the catch -- because, you know there had to be one -- Barnes & Noble's won't let you pick the books for yourself. Those 30 free eBooks will come pre-loaded on a 2GB microSD card. If you've got the taste of a corporate marketing team, and have been waiting for a reason to get in on the Nook action, check out the source link for more details. Full PR after the break.
Continue reading Barnes & Noble offers 30 free e-books to switch to Nook -- that's one expensive carrot
Barnes & Noble offers 30 free e-books to switch to Nook -- that's one expensive carrot originally appeared on Engadget on Fri, 01 Jul 2011 20:57:00 EDT. Please see our terms for use of feeds.
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