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Friday, July 29, 2011
Groupon Now In Your Foursquare, Two Great Tastes That Taste Great Together
Well, this is a potentially huge partnership. After extended negotiations, Groupon deals will finally start to appear in Foursquare. And it's not just the normal daily Groupons that will appear, but also the newer mobile Groupon Now deals. The inclusion of instant Groupon Now deals sets this partnership apart from the other daily deal partnerships Foursquare announced earlier this month with LivingSocial, Gilt City, zozi, BuyWithMe and AT&T. Those specials are all for regular daily deals which cannot be purchased immediately. You need to buy the deals, but cannot redeem them until after all the deals have been sold that day. That is just how daily deals work, which makes sense when you are buying them from your computer. But when you are looking for deals nearby on your mobile phone, you want to be able to redeem them spontaneously.
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